Honor. Courage. Commitment.

If you know me, you know that I have nothing but great things to say about the Marine Corps. I've spent five amazing years in the Corps and have met some of my best friends there. Just as importantly, I've learned more about leadership and management there than I have at any business school.

But, this post isn't about glorifying the Marines - it's about defining core values and mission.

The Marine Corps doesn't get praised enough for their world-class branding and advertising. I have yet to be part of an organizing that is so good at establishing what they are all about and crafting such a brilliant mission statement. I, like many others, fell in love with "The Few. The Proud. The Marines." slogan, before really knowing what it meant.

That, my friends, is top-notch advertising.

My job now is not as sexy but just as challenging. Part of my current job is actually defining core values and articulating a mission statement that will resonate with team members, clients, and partners.

Right now we're going through a fundamental change at Usability Dynamics.

We've matured as a company and have learned many lessons over the years. We've become more disciplined and incredibly well organized. We are symbolizing this maturity by "updating" our name to - UDX.

So, ladies and gentlemen, our new core values are:

Demonstrate Commitment and Unity - Be dedicated to your craft and love what you do. Empower yourself and the team while furthering the company's strategic mission.

Act With Competence and Confidence - Maintain meticulous attention to the details. Be willing to recognize mistakes and voice disagreements to help the company make smart and bold moves.

Respect the Technology - Recognize that technology is always changing and we must stay on the cutting edge to execute and exceed business objectives.

Make Analytical Decisions - Research, gather information and make informed decisions with quantifiable data.

Build and Cherish Relationships - Treasure our relationships and always act in the best interest of our partners and clients by maintaining transparency and honesty.

For context, we are a very highly-skilled team that specializes in making top-notch software for our clients and partners.

I know that I won't be able to come close to the semantic beauty symbolized and articulated in "Honor. Courage. Commitment.", but I think we've done quite well.

I'll leave you with this.